SEO and PPC are often mentioned as two separate techniques by SEO experts or a PPC company, but combining these two methods can yield greater results for any business. Generally, these two methods are considered to be alternatives to each other, with a digital marketing agency investing in one strategy at a time. This is a mistake, as SEO and…
PPC or Pay Per Click is a model of internet marketing used by PPC experts or businesses in which the advertisers are supposed to pay a fee each time their ad is clicked on search engines. This model is opposite to search engine optimization (SEO) where you earn visits organically. Unlike SEO which requires continuous efforts and patience, PPC brings…
It wouldn’t be wrong to say that Digital Advertising has made it a lot easier, cheaper, and faster to advertise your products. With more and more users spending time on the internet, online advertising is the best way to promote your product or service and showcase your offers. A wise PPC expert does proper research and makes necessary adjustments in…
PPC or pay-per-click is a type of internet marketing in which the advertisers pay money every time a user clicks on their ad. This model is exactly the opposite of SEO (Search Engine Optimization) in which the website owners need to earn the visits via organic search with no money involved. Search engine advertising is a form of PPC. It…
Ask yourself – Are your Google Ads optimized to their full potential? Does it drive conversions or generate revenue? Once your Google Ads campaign is running and you’re getting a good amount of clicks on your ads and keywords, the most important thing you need to keep a track of is that how many of these clicks get converted to…
Digital Marketing these days moves faster than the interests and behavior of customers. The current COVID situations have drastically changed the digital marketing trends. Business organizations need to be cautious about the future as the “new normal” has led to more and more services and products moving online. Marketers these days need to be nimble and accept the latest trends…