Social Media is one of the pillars of a successful digital marketing strategy. Despite its huge significance, many businesses are still not utilizing its full potential. Social Media is not only about getting ‘shares’, ‘likes’, ‘follow’, and subscriptions, but understanding the needs of your audience and delivering content that doesn’t seem like a marketing strategy. To help you scale your business or brand to greater heights, we have come up with some social media marketing strategies that will improve the credibility of your business.
1. Educate your Audience
It is important to define goals for your business but educating your audience is a cherry on the cake. Sharing knowledge and valuable information will help win the loyalty of your customers and will improve the reputation of your brand. You can educate them directly on your social media marketing handle or direct them to your educational resources like webinars, blog posts, and whitepapers.
2. Use Chatbots –
A Chatbot is a digital tool to solve the queries of your customer or audience without any need for human communication. It integrates with the social media platform which the customers are more comfortable with. We recommend integrating an AI-powered chatbot that can answer each query of your business, doesn’t require much coding language, easily integrates with all payment systems, and can take orders directly via Facebook Messenger and comments.
3. Offer Personal Experience to your Audience –
Chatbots not only help in the automation of routine tasks but if used wisely, can help create a personalized experience for your audience. To do this, along with linking your ads to your landing pages, create advertisements that redirect your audience to your chatbot. Linking your chatbot with ads will improve your sales, give a personal touch to customer interaction, and will help create a loyal fan base for your brand. This will also help your customers get rid of the notion that you are only trying to sell your brand for personal gains.
4. Make Effective Content Marketing Strategy –
Content and quality go parallel in creating a successful brand image online. Content marketing has been an eminent form of marketing for a long time and it will always play a significant role in defining the future of online businesses. Posting high-quality SEO content at the right time and to the right type of audience is the key to efficient content marketing. Using relevant hashtags along with optimized content will fetch organic traffic for your business and will not cost you anything.
Also Read – Digital Marketing Trends for 2021
5. Build a Community for your Audience –
The ‘No of Followers’ and the other criteria are important but they aren’t the only parameters to define the success of a business online. It is essential to ensure that your audience doesn’t see you as a robot. Try to give a human and emotional touch to your posts so that your audience can relate to them. Share humorous as well as confessional posts to build a personal connection with your customer.
The role of social media is to help build human connections. If your customers don’t relate to your brand on a personal level, they will lose interest and look for an alternative. Try to make your communications interactive by:
- Taking their opinion on content related matters
- Asking them relatable questions
- Sharing interesting information ( humor, confession, journey, etc. ) and not just the basic details of your product or services.
- Requesting them to hit a ‘like’ or ‘share’ button to check the quality of your posts.
6. Include Different Types of Content –
Attractive content with engaging videos, catchy images, and interesting images will always fetch more traffic than plain vanilla content. Try to make your content lively to attract the user’s attention. This will help bring more and audience and ultimately more customers for your business.
7. Use Brand Advocates –
The best tool for any brand is the people who believe in it. It is good to keep finding ways to get more customers for your website but do not forget to leverage your existing customers. You can also use your current employees for the same by curating social media guidelines related to your brand, educating them about the best social media practices, and tracking the areas with scope for improvement.
8. Set a Social-Media Budget –
Social media platforms are one of the important forms of marketing. As the owner of the business, you need to allocate the right budget for the social media activities of your brand. Not only this, it is equally important to leverage the budget in such a way that you attract the target audience most cost-effectively. As social media leads to one-to-one interaction, you can use this platform to build a deeper connection with your customers.
9. Use Cross-Channel Campaigns –
Run cross-channel campaigns across all your channels for better engagement of your customers. Please remember that every brand is following this strategy for improving their business. Therefore, you need to run an effective cross-channel campaign to beat your competition. Do not forget to give a human touch to your campaigns so that your customers can emotionally relate to them.
Signs of a successful cross-channel social media campaign:
- It has a unique and catchy name with brand-specific hashtags.
- It tells a relatable and engaging story.
- It directs your customer to the related landing page to drive conversions.
10. Increase Visibility on the relevant channels –
Many brands create profiles on all the available channels to reach as many users as possible. Unfortunately, this is not the right way to attract users. A brand succeeds only by focusing on the target audience and not the general user base online. Therefore, you should focus on the buyer persona while picking the social media channels for your business. For example, a business selling funky clothing does not need a Linkedin Profile.
11. Share a Story with your Audience –
The content of a website gives a general idea about the business. But why not share the information with your audience in real-time? Instagram, Facebook, and other platforms have the live streaming feature that can help connect you with your customers anytime you want. The big brands spend a huge amount of money on advertisements and let go of this amazing feature. You can use this for your benefit and form a lasting impression in the minds of your customers.
Some of the benefits of live stories are:
- It helps inspire and engage your audience
- It helps to create memorable and shareable content
- Real-time stories lead to a direct and personal relationship with your audience.
Summing Up
Nowadays, brands are focused on bringing more and more customers on their social media platforms rather than just websites. Follow the strategies to compete with the best in the market and draw the right customer to given above to draw the right customer to your business.
